Monthly Archives: September 2011

Lowes introducing new interactive consumer Internet tools

Posted on September 27, 2011 by

There was an interesting article on Forbes yesterday about How Lowe’s Plans To Revolutionize Its Customer Experience. The article talks about how Lowe’s is trying to use technology to help engage their customers and improve customer service. Lowes is introducing … Continue reading →

2011 WFCA Consumer Buying Flooring Study

Posted on September 20, 2011 by

The WFCA and Clear Seas did a flooring consumer study in August 2011. Most of the research focused on flooring buyers use of various online websites and social media channels. There were 494 email responses from consumers who had previously … Continue reading →

Posted in buying habits, flooring stores, Social Media, WFCA |

Creating An Effective Local Web Marketing Business Strategy

Posted on September 13, 2011 by

There is a lot of store owners confused today when it comes to creating a smart, effective online marketing strategy. So often I see the shotgun approach – do a little of everything and see what sticks. A large part … Continue reading →

Monitor What Others Say About Your Business Online With Google Alerts

Posted on September 6, 2011 by

Google Alerts is a free search tool that can help manage what others online are saying about your business, or about your competitors. This is not a full-blown reputation management tool, but as a freebie, it ain’t bad to start … Continue reading →

Posted in Google Alerts, reputation management |