Monthly Archives: December 2010

Web Advertising Exceeds Print Newpaper Advertising for 2010

In an article published by eMarketer.com advertisers spent more advertising online then advertising in print newspaper for 2010. Spending on print newspapers alone will fall more steeply to $22.8 billion. Meanwhile, a rise of 13.9% will push US online ad spending … Continue reading

How can I tell if my website visitors are in my service area?

For most retailers and small businesses all they are interested in is their local targeted audience. People visiting their website from outside their service area are not really important to them. So how can a business tell where their website audience is coming from? … Continue reading

Who is sending you online customers?

This is a great time of the year to analyze your website and where your website traffic is really coming from. A great tool to do this is Google Analytics, which is a FREE web tool from Google to help … Continue reading

2010 Monthly Search Traffic Estimates For Some Top Flooring Brands

Since we are nearing the end of 2010 I thought it would be interesting to see how some of the various flooring brand names stack up using Google Adwords’ Traffic Estimator Tool. I decided to limit the keyword phrases to a few top carpet, fiber, buying groups and big box brand … Continue reading

Local Retailers Need to Understand Google Places

Google recently rolled out their new “Place Search”. They have now combined their local and general search algorithms into Google.com’s search results. When Google detects that the user is searching for some location they blend into the results Google Places … Continue reading